One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum cost-per-click… Continue Reading

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the… Continue Reading

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network only” “Display Network only” Correct answer… Continue Reading

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on… Continue Reading

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and… Continue Reading