You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Use a custom feed Use the “Education” business type Include “textbooks” and “study guides” as keywords Implement the remarketing tag… Continue Reading

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see.

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad… Continue Reading

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that? Display Network only Search Network with… Continue Reading

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targeting Contextual product targeting The “Green Living Enthusiasts”… Continue Reading

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend? Cost-per-view (CPV) Target return on ad spend (ROAS) Viewable cost-per-thousand impressions (vCPM) Cost-per-day… Continue Reading